✳
BUTTERFLY STUDIOS
Briefings Library
ALLIANCE
July 2026 · Confidential
ALLIANCE
Briefings
Contents
01
The Agent Journey
AI shopping is coming for every brand.
The Alliance built the rails it runs on.
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02
Every Token Is a Key
Every token is a key.
The Alliance keeps adding doors.
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03
Two Engines of Value
Utility opens the doors.
Design builds the demand.
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ALLIANCE
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